James Colborn

James runs a product marketing unit for Microsoft’s network advertising business, in particular the audience selling vehicles such as Behavioral Targeting, Category solutions and customer Remessaging. Prior to this role, James was responsible for the public relations, marketing and evangelism of Microsoft adCenter.
Before working at Microsoft, James worked for a boutique search engine marketing firm called Inceptor who operates out of the UK and US. At Inceptor James was responsible for search strategies for both pre sales and post sale customers.
In addition to working in online advertising for over 10 years, James authored ‘Search Marketing Strategies: A Marketers’ Guide to Objective Driven Success from Search’, written numerous articles both online and offline and has been part of the online marketing industry speaking circuit (including SES, ad-tech, DMA, SMX and MediaPost conferences) for over 7 years.

Title: Director
Affiliation: Microsoft Advertising
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Speaking
  • Wednesday 03/25/2009 13:00 - 14:00
  • SES Mobile 2009 / The State of Search

  • The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search marketplace on the verge of maturing in North America or will advertising dollars continue to flow into search? As ROI and performance become increasingly important, will search gain a larger share of advertising revenues or is search generally or at least across some categories, becoming too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search and what the future holds for the North American search marketplace.