Jon Diorio

Jon Diorio has over 13 years of product management, sales and marketing experience in customer analytics and online advertising systems. As Group Manager for Google AdWords, Jon is responsible for product positioning, feature roadmap development, customer marketing, and external communications for the AdWords product line. Prior to Google, Jon held product and marketing leadership positions at marketing automation and analytics solution providers including Epiphany, Octane Software, CentrPort and Information Advantage.

Jon holds a degree from Georgetown University in Economics and Computer Science.

Title: Group Product Marketing
Affiliation: Google
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Speaking
  • Wednesday 03/25/2009 13:00 - 14:00
  • SES Mobile 2009 / The State of Search

  • The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search marketplace on the verge of maturing in North America or will advertising dollars continue to flow into search? As ROI and performance become increasingly important, will search gain a larger share of advertising revenues or is search generally or at least across some categories, becoming too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search and what the future holds for the North American search marketplace.