Fionn Downhill

Elixir Interactive is a digital marketing agency that focuses on search and social media. They specialize in helping companies understand how their customers think and interact online and then use that information to develop highly targeted marketing programs. Elixir Interactive strives to create dynamic partnerships with all their clients to ensure Internet marketing is a major contributing factor in the growth of their online brand and sales and lead generation efforts.

Fionn is very involved in the advancement of Internet marketing and is a strong advocate for best business practices in the industry. She is a founding member of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing. Fionn is also a past SEMPO board member.

Title: CEO and President
Affiliation: Elixir Interactive
Location: Arizona, USA
Speaking
  • Tuesday 03/24/2009 11:45 - 12:45
  • SES Mobile 2009 / Branding Without Borders
  • With the popularity of sites like YouTube, Flickr, Twitter, and Facebook, brands increasingly need to engage with their customers outside their website. The portability of content and viral connectivity that occurs online requires a new approach to branding. Participants will learn strategies for increasing brand awareness and protecting brand equity in today’s socially connected web as well as tactics that can be implemented in today’s resource and budget constrained environment.

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