Mark Edmiston

After starting his career at Time Inc, Mr. Edmiston held various positions in consumer marketing with Life Magazine in New York and Tokyo and then with The Saturday Review and CRM Inc., publisher of Psychology Today. In 1973 he joined Newsweek Inc. as the circulation director of its international editions. He was appointed president of Newsweek International in 1975, executive vice president of the company in 1979 and, in 1981, President/CEO of Newsweek Inc. As president, Mr. Edmiston led Newsweek in investing in the application of personal computing throughout the company. He extended the magazine into its first foreign language edition in Japan, reorganized the printing operation and streamlined corporate overhead functions. Despite lower ad lineage, the company’s profits increased 90% by 1985.

Mr. Edmiston is a graduate of Wesleyan University. He served as a director of the Magazine Publishers of America for more than 10 years and was chairman of the organization from 1985 through 1986.

Title: Managing Director
Affiliation: AdMedia Partners
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Speaking
  • Tuesday 03/24/2009 15:00 - 16:00
  • SES Mobile 2009 / New Business Models for Changing Times

  • This panel will explore and define new revenue opportunities for publishers. What are the new business models that are gaining traction and how are old tried and true business models evolving in the marketplace due to the needs of clients and the economy? Specifically, lead generation. What are publishers looking for? What are their clients looking for? How has the landscape changed for such traditional models as lead generation? Join this lively panel and hear the answers to these questions and more.