Benu Aggarwal

Benu Aggarwal is a recognized expert in Internet marketing strategies for the travel industry. Based in Silicon Valley, Milestone is an online interactive agency providing complete solutions, including web 2.0 and search engine promotion strategies, including PPC and organic, e-mail marketing, and website development. An award-winning firm, Milestone represents over 600 clients, including major hotel brands, premier resorts, and OTAs. Benu is responsible for overseeing a team of Internet marketing and PPC specialists, designers, writers, and programmers. She has written several articles on search engine marketing and has co-authored the well-known Internet marketing handbook, “Hotels to HTMLs.” Benu talks candidly about true and tested steps that achieve higher search position and about developing the right web 2.0 implementation strategies. Benu has been a speaker for Search Engine Strategies, SMX, Phocuswright, and several conferences focused on travel, search engines, and online promotions.

Title: Founder & President
Affiliation: Milestone Internet Marketing, INC
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Speaking
  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Social Media Optimization

  • Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies and demonstrates how to tap into them in an appropriate manner. Hear how-tos and tips from search marketers who have discovered what they have learned from their experiences in optimizing social media.