Mona Elesseily

At Page Zero Media, Mona focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for large brands such as Capital One, CareerBuilder.com, Cathay Pacific, as well as medium to large retailers and high-tech B2B enterprise niches. Mona is considered by many the authority on the Yahoo Search Marketing platform. She just completed the world’s only guide to Yahoo Search Marketing (a.k.a. Overture) called “Mastering Panama: A special report on Yahoo’s new search marketing platform” (August 2007). Mona is a regular speaker at marketing conferences. She’s a columnist at SearchEngineLand.com and contributes to a variety of other publications on marketing-related issues. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts, and she is frequently quoted in marketing industry publications. Mona earned a B.A. from Simon Fraser University. She’s based in Vancouver, British Columbia, and enjoys West Coast activities such as yoga and hiking.

Title: Director of Marketing Strategy
Affiliation: Page Zero Media
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Speaking
  • Wednesday 03/25/2009 10:45 - 12:00
  • SES Mobile 2009 / Keywords & Content

  • How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? Learn how to target the right terms in your paid and organic search marketing, and where these keywords should be used.

  • Wednesday 03/25/2009 09:00 - 10:15
  • SES Mobile 2009 / Search Advertising 101

  • Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.