Li Evans

Since 1999 Liana “Li” Evans has been active in the search marketing arena, becoming well-versed in all avenues of search marketing, with a particular focus on natural search optimization, vertical search, social media, and word-of-mouth marketing. She has also become very familiar with areas of the retail industry that are regulated by the FTC. She helped to design, plan, and implement an Internet Retailer 500 company’s efforts into natural search optimization, completely revamping out-of-date navigation and site architecture, with very successful results. As a programmer and database programmer/designer since 1992, Liana has developed technical expertise in dealing with large-scale retail sites and their dynamic natures.

Title: Director of Internet Marketing
Affiliation: KeyRelevance
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Speaking
  • Tuesday 03/24/2009 16:30 - 17:30
  • SES Mobile 2009 / Video SEO

  • According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views a year. This makes optimizing video for YouTube one of the biggest opportunities in the fast-changing and complex world of search. This session will look at how video search engine optimization (VSEO) has become the most important new use of search engine optimization today.

  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Social Media Optimization

  • Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies and demonstrates how to tap into them in an appropriate manner. Hear how-tos and tips from search marketers who have discovered what they have learned from their experiences in optimizing social media.

  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / Successful Social Media Strategy

  • Social media has many faces. One is the purist viewpoint of social media whereby social media practitioners see social media and only social media. Another is the advertising and PR approach. Here practitioners want to control what social media can do. Add into the mix the search marketing viewpoint where practitioners see not only links but also how to complement PPC and SEO. And finally there’s the perspective of the end user that marketers tend to forget about! How can marketers utilize all four aspects of this powerful medium to their advantage and create successful strategies? This panel will discuss effective ways to combine several elements of social media ranging from blogs to networking to social news – to form successful social media strategies. Every business is different but attendees will walk away from this session with a solid foundation for social media strategy.

  • Thursday 03/26/2009 14:15 - 15:30
  • SES Mobile 2009 / Live Site Clinic!

  • This interactive session takes volunteers from the audience and examines their websites live to provide general feedback about improving them to gain more traffic from search engines.

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