Jennifer Evans Laycock

Jennifer Evans Laycock is the Director of Social Media at SiteLogic. Laycock focuses on crafting creative online marketing and communication plans based on careful observation of online consumer behavior and an extensive knowledge of social media communities. Laycock has years of experience building up and managing online communities focused at both the professional and consumer markets.

In addition to her position at SiteLogic, Laycock has also spent five years as Editor-in-Chief of Search Engine Guide, a popular industry site focused on educating companies about the various aspects of online marketing. She is a highly requested speaker and trainer and serves as chair of the bi-annual Small Business Marketing Unleashed conferences. In addition, Laycock is also the author of two books, including the Small Business Guide to Search Engine Marketing.

Laycock has provided training and consulting for companies like Highlights for Children, Verizon, American Greetings, and Option Line, a national 24-hour crisis-pregnancy hotline. Laycock graduated from The Ohio State University with a degree in English.

Title: Editor-in-Chief
Affiliation: Search Engine Guide
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Speaking
  • Wednesday 03/25/2009 09:00 - 10:15
  • SES Mobile 2009 / Social Media for the Little Guy

  • What if you could conduct market research, organize focus groups and build your customer base all without spending a dime? Thanks to social media, you can. Small businesses around the world are acquiring loyal customers, gaining valuable insight and boosting business by pounding the social media pavement. Find out how small companies with even smaller budgets can freely tap the world of social media to improve business and increase sales.

  • Wednesday 03/25/2009 10:45 - 12:00
  • SES Mobile 2009 / Search on a Dime

  • Search marketing has long been touted as one of the most affordable ways to market a business, but these days, competition is fierce. What’s a small business on a budget to do? Come and hear the tips and tricks that will help you pick up the valuable traffic being left behind by your competitors. Learn from the best how to maximize your exposure via organic, paid search and local search without emptying your wallet.

  • Wednesday 03/25/2009 14:15 - 15:30
  • SES Mobile 2009 / Turning Simple Change into Big Profit

  • If you’re a small business, you are likely leaving business on the table due to easily corrected mistakes in your online marketing plan. Whether it’s making your organic and paid search ads more tempting to searchers or correcting the simple mistakes that keep visitors from converting once they reach your site, this panel will provide you with a slew of simple changes that can dramatically increase both your traffic and your conversions. This panel will also share free tips and tools on cheap and easy campaign testing.

  • Wednesday 03/25/2009 16:00 - 17:15
  • SES Mobile 2009 / Small Biz Case Studies

  • While it’s great to listen to tips and advice on how to go home and improve your business, nothing hits home as well as genuine examples of companies just like you who’ve experienced success using those same tactics. Come and hear the stories of small businesses who have found creative and inexpensive ways to market themselves online and get answers to your questions from the people who have been there.

  • Thursday 03/26/2009 15:45 - 17:00
  • SES Mobile 2009 / Blogging for Business

  • With more than 71 million blogs currently being tracked by Technorati, the opportunities for businesses to speak with their customers is nearly unlimited. That’s why more and more companies are turning to the blogosphere to connect with consumers. Never before have businesses had such effective access to the frustrations and desires of their target audience. Learn more about harnessing the power of blogs to build buzz about a business online.