Jack Flanagan

Jack Flanagan, Executive Vice President of comScore Inc., is responsible for the Media Metrix business for North America, Europe and Latin America. Jack has been with comScore since 2002 when they acquired the assets of the Media Metrix business. Jack is an eleven year veteran to the online measurement space having started with Relevant Knowledge back in 1997. In his current role, Jack works with leading media companies, advertising agencies, financial companies and marketers to help them utilize the Media Metrix services to achieve their business goals and objectives.

Jack is a graduate of Loyola College in Maryland and holds Bachelors in Business Administration with a specialization in Marketing.

Title: Executive Vice President
Affiliation: comScore Inc.
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Speaking
  • Tuesday 03/24/2009 10:30 - 11:30
  • SES Mobile 2009 / Searching for a Solution

  • The U.S. economy is in the midst of a recession, consumer spending is declining, and not even the brightest economic minds can pinpoint when things will begin to get better. Like most other industries, online search marketing has undoubtedly been impacted by the current economic environment.

    Join comScore for a presentation of the current state of the U.S. online economy, with a particular focus on the search landscape. How is today’s economy impacting consumers’ online behavior? How is consumers’ use of search and comparison shopping sites changing in today’s economic climate? The presentation will include an in-depth analysis of consumers’ online behavior as well as insights from recent comScore research, helping search marketers gain a better understanding of what they can do to maximize their business during these challenging times.