Maura Ginty

Maura Ginty joined Autodesk with 12 years of digital wordplay experience, establishing the company’s first centralized SEO program. She created Autodesk’s first series of best practices, led its first cross-functional councils, and established employee trainings for search. She helped update Autodesk standards for paid search, internal search, and social media marketing. Next on the horizon: completing and documenting the company’s first global SEO case study. She went straight from Wellesley College to the online media, combining technical and editorial roles at JupiterMedia, Lonely Planet, Symantec, and a small collection of strange nonprofits.

Title: Senior Web Manager, Web Content Team
Affiliation: Autodesk
Speaking
  • Tuesday 03/24/2009 11:45 - 12:45
  • SES Mobile 2009 / Launching a Global Website
  • As the world becomes smaller and search marketing becomes more complex, the era of “ranking well in Google” is over. This is especially true for companies who are targeting multiple markets or countries. This new opportunity also brings many new complexities to be considered other than standard SEO. This session tackles these key issues critical to successfully developing, optimizing, and launching the Global Websites that would meet those next generation marketing goals, without losing control or your mind.