Harry Gold

Harry started his career in 1995 and since then has served in executive interactive roles at large and small agencies working for clients that included General Motors, Monster.com, Lending Tree, Nextel, Microsoft, The Financial Times and ClubMed. In May of 2001 he founded Overdrive Interactive.

At Overdrive, Harry’s primary mission is to create innovative marketing programs that drive measurable success and to ensure that the strategies, tactics and technologies that drive those successes are continually institutionalized into the best practices and methodologies of the agency. Overdrive currently serves top companies such as Harley-Davidson, John Hancock, Dow Jones, EMC, Zipcar and The Princeton Review with a wide range of online marketing services.

Harry is also a frequent lecturer on search engine and social media marketing for The New England Direct Marketing Association, The American Marketing Association, Harvard University and Boston University. Harry is also an expert columnist for ClickZ.