Adam Goldberg

Adam S. Goldberg is Chief Innovation Officer at ClearSaleing and is one of the interactive advertising industry_s leading authorities on Attribution Management. Previously, he worked at Google where he started their first inside sales team and helped to build the inside sales team into a $500 million a year organization. He also created Google_s proprietary B2B search engine.

Title: Co-Founder and Chief Innovation Officer
Affiliation: ClearSaleing
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Speaking
  • Monday 03/23/2009 08:00 - 12:00
  • SES Mobile 2009 / SEM Metrics

  • The metrics that marketers are using today to make decisions regarding how their budgets are allocated to online advertising vehicles are flawed. If you do not understand how metrics can produce false positives, you can be led into believing you are making smart decisions, while the reality is that your decisions are completely wrong.

  • Tuesday 10/12/2010 11:30 - 12:15
  • DMA:2010 / Goodyear and ClearSaleing: Connecting Br

  • Goodyear and ClearSaleing: Connecting Bricks and Clicks. Learn how a major brand launched a new ecommerce site and changed consumer behavior by using advertising analytics and multichannel attribution management. Explore how you can move consumers from traditional purchase patterns to greater online sales. See how you can take steps to integrate Web. 2.0 analytics into your marketing mix and increase conversions.

  • Wednesday 10/13/2010 10:00 - 11:00
  • DMA:2010 / Is 2011 The Year of Mass Adoption For Mu

  • Aside from a handful of CPGs, few name brands have implemented a fully integrated multichannel analytics and attribution program. In this session, well discuss how brands such as Microsoft, CVS/Pharmacy, American Greetings and others have applied a successful multichannel approach to improve their marketing program efficiency by up to 30% and in return, recoup millions in revenue. Additionally, learn of the business planning, organizational and technical issues every brand must understand before adopting a multichannel solution.