Mike Grehan

Mike Grehan is the global KDM officer of Acronym Media, a top 10 search agency located on the 55th floor of the Empire State Building in New York City. Mike has been involved in online marketing since 1995 and is recognized as a leading search engine marketing expert. His knowledge of conventional marketing, combined with his technical skills and understanding of search engine algorithms, has helped many top firms improve their visibility on search engines and directories. Mike is a highly sought-after search engine marketing speaker and has also written multiple books and white papers on the subject. His second edition of Search Engine Marketing: The Essential Best Practice Guide gained plaudits from numerous industry authorities. Mike also writes as an expert for the ClickZ Network, and his own personal newsletter is read by over 17,000 international subscribers. In 2004, Mike was named by E-consultancy as one of the U.K.’s top 100 influential people in Internet marketing.

Title: Global KDM Officer
Affiliation: Acronym Media
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Speaking
  • Tuesday 03/24/2009 11:45 - 12:45
  • SES Mobile 2009 / Intro to SEM

  • This session will provide a clear and concise overview of the key concepts involved in search engine marketing. Who are the major search engines, and how can you best optimize them to gain “natural” or “organic” traffic without cost? Learn how to achieve top ranking or placement by utilizing search engine advertising opportunities. This is a must-attend basic session for anyone new to Search Engine Strategies events.

  • Tuesday 03/24/2009 10:30 - 11:30
  • SES Mobile 2009 / SEO: Where to Next

  • Certain industry pundits have been heard to say that SEO is dead. And others say it’s alive, well and kicking. Forums, blogs and newsletters on the subject abound. And there’s no doubt that you can get some really up to date and on-the nail information. But there’s also the BS element. So how do you tell what the good stuff is and what the guff stuff is?

    Join our panel of search community leaders. They were some of the first authoritative voices out there and continue to be so. They have been monitoring the flow of conversation in the SEO world for up to ten years now. They have heard opinions on everything from Black hat/White hat SEO, dynamic delivery, Flash, Google index updates, universal search… And everything else that goes with it.