Beth Harte

Beth Harte is the principal of Harte Marketing & Communications, a speaker and an adjunct professor at Immaculata University. Beth has over 14 years of experience in strategic planning, branding, public relations, analyst relations, product marketing, business development, lead generation (direct mail, e-mail marketing), website management, and SEO/SEM.

Beth speaks on a range of marketing, communications, and social media topics including Brand Reputation and Management; Social Networking for Business; Public Relations and the Web; and The RO[I] of Social Media. Beth is the Promotions Director for the Philadelphia Social Media Club and is a member of the Philadelphia PRSA Social Media committee. Beth’s blog, The Harte of Marketing is featured in AdAge’s Power 150, a globally recognized ranking of top media and marketing blogs. Beth also blogs for MarketingProfs Daily Fix blog and Search Engine Guide.

Title: Principal
Affiliation: Harte Marketing & Communications
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Speaking
  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / Successful Social Media Strategy

  • Social media has many faces. One is the purist viewpoint of social media whereby social media practitioners see social media and only social media. Another is the advertising and PR approach. Here practitioners want to control what social media can do. Add into the mix the search marketing viewpoint where practitioners see not only links but also how to complement PPC and SEO. And finally there’s the perspective of the end user that marketers tend to forget about! How can marketers utilize all four aspects of this powerful medium to their advantage and create successful strategies? This panel will discuss effective ways to combine several elements of social media ranging from blogs to networking to social news – to form successful social media strategies. Every business is different but attendees will walk away from this session with a solid foundation for social media strategy.