David Hoffman

Search Smart Marketing helps small and mid-size enterprises reach their search engine marketing objectives by providing them with the kind of large agency capabilities, service, and practices afforded to big brands on a smaller, regional scale. Prior to forming Search Smart Marketing in 2005, David Hoffman was VP/managing director for Wahlstrom Interactive, a leading search engine marketing firm in Stamford, Conn., whose search clients included Enterprise Rent-a-Car, GE, Hilton Hotels, Nestle Waters, and BMC Software. Before joining Wahlstrom in 2000, David was Internet project director at Gannett Newspapers (White Plains, N.Y.) from 1996-2000, leading the early web initiatives for The Journal News, Gannett’s New York-metro newspaper. David’s first Internet marketing venture was with Online Design (Harrison, N.Y.) in 1995, whose projects included building the first websites for TGIFriday’s, Barr Laboratories, Schering-Plough Animal Health, and others.

Title: Founder
Affiliation: Search Smart Marketing
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Speaking
  • Thursday 03/26/2009 14:15 - 15:30
  • SES Mobile 2009 / Independent SEM/SEOs

  • While building their businesses, many SEMs and SEOs fly by the seat of their pants. While many issues they deal with are identical to any other type of business, there are issues unique to running/growing a search business. For instance, many small to medium sized independent SEO and SEM agencies may not be able to get the errors and omissions insurance offered to larger agencies. Is your business protected against significant Google overspends? And how has the current economic climate affected smaller agencies? How have the valuations of independent SEM/SEOs been impacted? And what about competitive positioning – how can you enhance your company’s value for a transaction in 2009? Hear the answers to these questions and more from our panel of experts.