Sarah Baehr

As Vice President and National Media Lead, Sarah manages the agency’s media planning and buying division and is responsible for Razorfish’s digital media spending. In addition to managing the day-to-day operations of the team, she is responsible for developing and implementing high-level strategic media direction for clients such as CapitalOne, Victoria’s Secret, Starwood and Schering Plough. She also serves as the company’s primary media spokesperson on media topics and trends.

She is active on the media committee for the Advertising Women of New York (AWNY), an affiliate of the American Advertising Federation, and participates in the group’s mentoring program for young professional women. In 2008, Sarah spoke at the OMMA Global New York Conference and OMMA Mobile and was frequently quoted in publications such as the New York Times and Ad Age on trends in the digital marketing space.

Sarah is a native of Southern California and a graduate of the University of Southern California.