Sara Holoubek

Sara Holoubek is an independent consultant advising growth firms and investors in the interactive technology and advertising sector. Ms. Holoubek is also the contributing editor of the DM News’ SearchBuzz newsletter and a regular author of the DM News Optimized column. In 2008 Ms. Holoubek was elected to the Search Engine Marketing Professionals Organization (SEMPO) board of directors for a third term and co-founded the SEMPO NY Working Group.

From 2003-2005, Ms. Holoubek served as iCrossing’s Chief Strategy Officer, building the firm’s New York office, repositioning the iCrossing brand as it raised an early VC round of $13 million. Prior to this experience, Ms. Holoubek held posts in client strategy with interactive agencies Organic and Blue Dingo. Her vertical expertise covers over 10 sectors and includes work with Levi Strauss & Co, Bloomingdales, LexisNexis, Texas Instruments, Colgate-Palmolive, Century 21 Real Estate, Martha Stewart Omnimedia, as well as firms within the WPP family and the Aegis Group family.

Title: Columnist
Affiliation: Consultant, Columnist and SEMPO Board of Directors
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Speaking
  • Tuesday 03/24/2009 11:45 - 12:45
  • SES Mobile 2009 / Survival of the Fittest 2.0

  • Hard times are here but you can flourish. You may not have been in the trenches the first time around when the likes of Boo.com, eyeballs, and the Pets.com sock puppet ruled the mind space of online marketers. In this session veterans of that first downturn in online marketing will talk about the strategies that helped them survive those difficult times and show how they intend to survive again. Don’t miss this session; you’ll take away key strategies to ensure you are one of the lucky ones who flourish in this current round of turbulent times.