Bill Hunt

Bill has been a pioneer in Search Marketing and is considered the top thought leader on Enterprise and Global Search Engine Marketing. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing.
Bill has a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Neo@Ogilvy. As CEO, Bill is responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. In his role of Global Search Strategist for Neo@Ogilvy, Bill is responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360° Integrated Communications programs.
Bill is the co-author of the best selling book “Search Engine Marketing, Inc.” Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition.
Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members. Bill has also been named one of the Top 100 B2B Marketers for by B2B Magazine.
Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles and work towards an MBA at the University of Southern California. Bill is also a veteran of the Marine Corps. Bill can be reached through his company Web site (www.globalstrategies.com) or his blog (www.whunt.com).

Title: CEO, Global Strategies Intl, Director, Global Search Strategy
Affiliation: Neo@Ogilvy
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Speaking
  • Tuesday 03/24/2009 13:45 - 14:45
  • SES Mobile 2009 / SEM as a Business Activity

  • Search marketing can help the company in more ways than the SERPs. In this session, you will learn how to take your in-house search marketing program to the rest of the company to add value in areas such as marketing research, marketing copy, prioritizing product releases, customer service and more to provide a consistent customer experience, boosted revenue and an organization that works smarter, on a daily basis, with the search marketing data available today.

  • Tuesday 03/24/2009 15:00 - 16:00
  • SES Mobile 2009 / Digital Corporate Governance Program

  • As companies migrate their marketing efforts online, the costs of implementing an effective program can quickly skyrocket if a proper governance program is not in place. Cannibalization of budget and dilution of brand are common pitfalls faced by companies that have multiple business units or franchisees. Participants will learn best practices for implementing a governance program that coordinates marketing efforts and optimizes budget across lines of business, geographic regions and organizational “fiefdoms”.

  • Tuesday 03/24/2009 10:30 - 11:30
  • SES Mobile 2009 / SEO: Where to Next

  • Certain industry pundits have been heard to say that SEO is dead. And others say it’s alive, well and kicking. Forums, blogs and newsletters on the subject abound. And there’s no doubt that you can get some really up to date and on-the nail information. But there’s also the BS element. So how do you tell what the good stuff is and what the guff stuff is?

    Join our panel of search community leaders. They were some of the first authoritative voices out there and continue to be so. They have been monitoring the flow of conversation in the SEO world for up to ten years now. They have heard opinions on everything from Black hat/White hat SEO, dynamic delivery, Flash, Google index updates, universal search… And everything else that goes with it.

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