Mark Jackson

Mark Jackson joined the interactive marketing fray in early 2000. His journey began with Lycos/Wired Digital, where he managed several integrated marketing programs with a focus in the finance vertical and strategic programs involving Quote.com and Lycos Finance. Mark then worked with AOL/Time Warner on cross-platform marketing programs. After having witnessing the bubble burst, Mark established an interactive marketing agency and has cultivated it into one of the most respected search engine optimization firms in the United States. Mark is a board member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) and a member of the Dallas/Fort Worth Interactive Marketing Association (DFWIMA). Mark received a B.A. in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things web.

Title: President and CEO
Affiliation: VIZION Interactive
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Speaking
  • Wednesday 03/25/2009 09:00 - 10:15
  • SES Mobile 2009 / Search Advertising 101

  • Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.

  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / News Search SEO

  • News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, we look at how to make use of press releases and news content to tap into the power of news search.

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