Greg Jarboe

Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm, public relations agency and video production company. Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: Best Social Media Marketing Campaign, Best Business-to-Business Search Marketing Campaign, and Best Integration of Search with Other Media.

Greg is a frequent speaker at Search Engine Strategies and is the news search, blog search, and PR correspondent for the Search Engine Marketing News Blog at Search Engine Watch. He is regarded as a pioneer and leading authority on online publicity and is a member of the Market Motive faculty, which has been called the “Internet marketing dream team.” He is writing a book, YouTube and Video Marketing: An Hour A Day, which will be published in August by Wiley.

Title: President and Co-Founder
Affiliation: SEO-PR
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Speaking
  • Tuesday 03/24/2009 10:30 - 11:30
  • SES Mobile 2009 / First Timer's

  • If this is your first Search Engine Strategies conference, you won’t want to miss this illuminating introductory session. Two long time SES faculty members will walk you through the week and help you to understand the various offerings and events. They will present a short overview of the Introduction to SEM session that will be held immediately following and they will explain the differences in the various session levels. They will also cover the logistics, networking opportunities and special event details, thoroughly preparing you for your whirlwind week. Also discussed will be the glossary of the terms and phrases that are frequently used at SES events that will be included in the SES magazine.

  • Tuesday 03/24/2009 15:00 - 16:00
  • SES Mobile 2009 / New Business Models for Changing Times

  • This panel will explore and define new revenue opportunities for publishers. What are the new business models that are gaining traction and how are old tried and true business models evolving in the marketplace due to the needs of clients and the economy? Specifically, lead generation. What are publishers looking for? What are their clients looking for? How has the landscape changed for such traditional models as lead generation? Join this lively panel and hear the answers to these questions and more.

  • Tuesday 03/24/2009 16:30 - 17:30
  • SES Mobile 2009 / Video SEO

  • According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views a year. This makes optimizing video for YouTube one of the biggest opportunities in the fast-changing and complex world of search. This session will look at how video search engine optimization (VSEO) has become the most important new use of search engine optimization today.

  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / News Search SEO

  • News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, we look at how to make use of press releases and news content to tap into the power of news search.