Kristopher B. Jones

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. A true pioneer and leading voice of the industry, Kristopher is a prominent speaker and moderator at leading national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, Elite Retreat, and eComXpo among others. As president and CEO of Pepperjam, a full-service Internet marketing agency, Kristopher is looked to by thousands of businesses worldwide as one of a small group of pure Internet marketing experts. Kristopher was recognized in 2005 as an “Entrepreneur of the Year” by Bank of America and as one of the “Top 20” business leaders in northeastern Pennsylvania under the age of 40.

Title: President & CEO
Affiliation: Pepperjam
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Speaking
  • Wednesday 03/25/2009 16:00 - 17:15
  • SES Mobile 2009 / Dealing With Affiliates

  • Join this panel for a no-holds-barred discussion where performance marketing’s top contenders square off. As SEM evolves, marketers find themselves competing head-on with affiliates. Marketers want more leads/sales, increased affiliate-generated leads/sales, and less cannibalization of search campaigns. How can this be achieved in a world filled with increasingly hostile rhetoric on both sides? Join a panel of experts as they break silence on taboo issues and work through the finer points. You’ll walk away with fresh, new perspective and the ability to collaborate profitably.

  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / Advanced Paid Search Techniques

  • How can you best tap into long tail terms? Are there targeting techniques you’re overlooking? This session examines these and other techniques to help you get more out of paid search.

  • Thursday 03/26/2009 14:15 - 15:30
  • SES Mobile 2009 / Quality Score World

  • More and more, ranking well in paid search listings is less and less about how much you pay and more about the “quality” of your ad campaign. But what goes into making up your quality score? In this panel, we’ll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.