Ron Jones

Ron is an Internet marketing consultant, trainer, columnist and owner of Symetri Internet Marketing, which provides strategic consulting and Internet marketing solutions for companies like Sealy Inc., Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth since 1998.

Ron is actively involved in the SEM community and speaks regularly at conferences and seminars. He also conducts training workshops for Social Media Marketing, Search Engine Optimization, Paid Search Advertising and Web Analytics.

Ron also serves on the Board of Directors for SEMPO (Search Engine Marketing Professional Organization), and co-chairs the SEMPO Institute. Ron is also one of the authors for the SEMPO Institute Insiders Guide and Advanced courses.

Ron is a columnist for Search Engine Watch and writes the SEM.edu and SEM 101 columns. Sign up at http://searchenginewatch.com/3627704

Follow me on Twitter: twitter.com/ron_jones

Title: President/CEO
Affiliation: Symetri Internet Marketing
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Speaking
  • Thursday 03/26/2009 10:30 - 11:45
  • SES Mobile 2009 / Advanced Keyword Research

  • How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? This advanced session will demonstrate how to target the right terms in your paid and organic search marketing, and learn where these keywords should be used.

  • Thursday 03/26/2009 14:15 - 15:30
  • SES Mobile 2009 / Quality Score World

  • More and more, ranking well in paid search listings is less and less about how much you pay and more about the “quality” of your ad campaign. But what goes into making up your quality score? In this panel, we’ll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.

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