
Adam Kasper
As SVP, Director of Digital, Adam oversees Media Contacts’ US Digital product across all offices – managing the level of quality, promoting expansion, and facilitating the integration of Channel I within Total Communications Planning (TCP). Along with these tasks, Adam has taken charge of Media Contacts’ VIU (Video Integration Unit) initiative both in the US and globally. Under his guidance VIU has expanded their offering to include consultative planning and buying services to better address the shifting media landscape and continues to help clients better connect with their consumers.
Prior to being named SVP, Director of Digital, Adam was VP, Group Account Director, on Media Contacts’ businesses for Goodyear, Tyson Foods, Amtrak and Royal Caribbean, among others. He was responsible for setting the strategic vision and directing day-to-day operations for each of these accounts.
Adam joined Media Contacts in 2005 with more than ten years of experience within the Boston media community.
| Title: | SVP, US Director of Digitatl |
| Affiliation: | Media Contacts Boston |