Adam Kasper

As SVP, Director of Digital, Adam oversees Media Contacts’ US Digital product across all offices – managing the level of quality, promoting expansion, and facilitating the integration of Channel I within Total Communications Planning (TCP). Along with these tasks, Adam has taken charge of Media Contacts’ VIU (Video Integration Unit) initiative both in the US and globally. Under his guidance VIU has expanded their offering to include consultative planning and buying services to better address the shifting media landscape and continues to help clients better connect with their consumers.
Prior to being named SVP, Director of Digital, Adam was VP, Group Account Director, on Media Contacts’ businesses for Goodyear, Tyson Foods, Amtrak and Royal Caribbean, among others. He was responsible for setting the strategic vision and directing day-to-day operations for each of these accounts.
Adam joined Media Contacts in 2005 with more than ten years of experience within the Boston media community.

Title: SVP, US Director of Digitatl
Affiliation: Media Contacts Boston
Speaking
  • Wednesday 03/25/2009 10:45 - 12:00
  • SES Mobile 2009 / Snapshot of the Display Ad Marketplace
  • The addressable audience on ad networks, exchanges, and other platforms is ever larger, as are your options for segmenting that audience. This session will touch on the possibilities — and the realities — of media planning in a world where portal power is a fading dream but targeting is more powerful than ever.