Steven Kaufman

Steven is responsible for overseeing media planning and buying for Digitas NY. In addition, Steven developed and now manages the Digitas Search Engine Marketing Knowledge Center. This consolidated SEM practice ensures that industry trends, new strategies and tactics, and best practices are continuously shared, enabling Digitas to stay on the forefront of this ever-evolving industry. Currently Steven is working with a range of blue-chip clients, including American Express, Delta, Kraft, AT&T, and Mars. Steven is a member of SEMPO (Search Engine Marketing Professionals Organization), as well as the MSN, Google, and Yahoo search advisory councils. He has spoken at numerous industry events, including Search Engine Strategies, OMMA, and the IAB Leadership Forum. He is also on the board of directors and serves as the VP of the 212 Interactive Ad Club. Steven holds a BBA degree in marketing from Hofstra University.

Title: Senior Vice President, Media Director
Affiliation: Digitas
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Speaking
  • Wednesday 03/25/2009 13:00 - 14:00
  • SES Mobile 2009 / The State of Search

  • The paid search marketplace has rocketed from virtually zero to more than $10 billion in the past decade, which begs the question: Is the search marketplace on the verge of maturing in North America or will advertising dollars continue to flow into search? As ROI and performance become increasingly important, will search gain a larger share of advertising revenues or is search generally or at least across some categories, becoming too expensive and competitive? Can search make an argument for value beyond pure performance and results? Will further insights and performance gains be realized as they relate to an overall SEM+SEO strategy for a brand or has the industry discovered most of the tricks? This panel takes a hard look at the current value proposition of search and what the future holds for the North American search marketplace.