Kayden Kelly

When Kayden Kelly isn’t risking life and limb on his single speed mountain bike or spending time with his family, he moonlights as the Managing Director of Blast Advanced Media (where he really dreams about becoming a pro cyclist, and please don’t ask him about the Single Speed World Championships!). Blast Advanced Media provides website optimization and online marketing services for ecommerce and lead generation focused websites.

With over 10 years of experience in marketing and web based technologies, Kayden has worked with startups to big brands like Hewlett-Packard, Lockheed Martin, Sysco, Lennar, Brocade and Marvell. His utmost goal is to help architect the most effective approach to achieving improved performance and revenue goals for every client.

Kayden has led the development of several web based marketing software products including Video SEO Producer and MotivityTM. Motivity is a website marketing and management platform for marketing teams who need search engine optimized ecommerce and content management solutions that tightly integrate with online marketing and tracking tools such as Google Analytics, Adwords, Website Optimizer and Affiliate Marketing.

His passion for improving websites and backing it up with documented results makes his expert, insightful and informative sessions a must see at industry leading events. Past engagements have included Web Builder, Search Engine Strategies, Borders Books, and the International Emmy Awards.

Title: CEO
Affiliation: Blast Advanced Media
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Speaking
  • Wednesday 03/25/2009 14:15 - 15:30
  • SES Mobile 2009 / Turning Simple Change into Big Profit

  • If you’re a small business, you are likely leaving business on the table due to easily corrected mistakes in your online marketing plan. Whether it’s making your organic and paid search ads more tempting to searchers or correcting the simple mistakes that keep visitors from converting once they reach your site, this panel will provide you with a slew of simple changes that can dramatically increase both your traffic and your conversions. This panel will also share free tips and tools on cheap and easy campaign testing.

  • Thursday 03/26/2009 14:15 - 15:30
  • SES Mobile 2009 / Google Website Optimizer

  • Do you know what you are missing by not testing? Many small and large companies have seen testing result in thousands to millions of dollars in recurring revenues.

    Join this lively panel to hear case studies and discuss testing techniques utilizing Google’s new Website Optimizer Application.