Rob Key

Rob Key is the CEO of Converseon, a leading web 2.0 communications agency that helps clients “join the conversation.” Converseon utilizes a range of cutting-edge services — including search and word-of-mouth marketing, blog, enterprise-generated and social media strategies, micro-community development, and Search Engine Reputation Management (SERMA) — to help companies manage and protect their brands, build buzz, drive sales, and more effectively engage target audiences in the digital environment. Converseon’s proprietary technologies include Conversation Miner, designed to mine sentiment within consumer-generated media to inform communication strategies, and SERP Sentiment Analyzer, which helps manage perception and sentiment within top search engine listings. Rob was formerly head of the Innovations Group at a public relations division of Young & Rubicam and member of the WPP.com board. Founded in 2001, Converseon provides innovative digital communications solutions to a variety of leading brands,cluding Hilton Hotels, Paypal, Dow Chemical, and Coldwell Banker.

Title: CEO
Affiliation: Converseon
Hide Details
Speaking
  • Thursday 03/26/2009 12:45 - 14:00
  • SES Mobile 2009 / Successful Social Media Strategy

  • Social media has many faces. One is the purist viewpoint of social media whereby social media practitioners see social media and only social media. Another is the advertising and PR approach. Here practitioners want to control what social media can do. Add into the mix the search marketing viewpoint where practitioners see not only links but also how to complement PPC and SEO. And finally there’s the perspective of the end user that marketers tend to forget about! How can marketers utilize all four aspects of this powerful medium to their advantage and create successful strategies? This panel will discuss effective ways to combine several elements of social media ranging from blogs to networking to social news – to form successful social media strategies. Every business is different but attendees will walk away from this session with a solid foundation for social media strategy.