Ron Belanger

Ron Belanger is the Vice President of Agency Development for Yahoo!. He is responsible for building mutually beneficial relationships with Yahoo’s! agency partners. By supporting a number of initiatives such as joint research, agency staffing, co-marketing events and product training, Belanger and his team empower agencies to scale their search marketing practices into profitable, high growth service lines.

Prior to joining Yahoo!, Belanger was Vice President of Search and Affiliate Marketing at Carat Interactive (now Carat Fusion). There, he grew the nascent search practice of three employees into one of the largest services of the agency.

Belanger is a noted expert in the field of search marketing, with a passion for the topic of search and branding. He is a sought after speaker, with appearances including Ad:Tech, Search Engine Strategies, OMMA, Search Insider Summit, MIXX, iMedia Brand and Agency Summits, DMA Annual, and many other top industry events.

Title: VP of Agency Development
Company: Yahoo!
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Speaking
  • Tuesday 03/24/2009 16:30 - 17:30
  • Winning Strategies for Advertisers & Age

  • This panel will discuss winning compensation models for advertisers and agencies. Advertisers want to pay for success. They want sales, and nothing else matters. Regardless of SEO or PPC focus, agencies want to be compensated fairly for the quality of their work. They’re success oriented, and wish to be compensated based on the value they deliver. In these economically uncertain times, the bottom line is more in review than ever. Both advertisers and agencies need to examine new ways to earn revenue and be compensated. Industry experts will present winning business models which can benefit everyone.