Cindy Krum

Cindy Krum is the Founder and CEO of Rank-Mobile, LLC. She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. Cindy also writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.

Cindy currently serves as the co-chair of the SEMPO Emerging Technologies Mobile Web Task Force, and is an active member of the search community. Cindy is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high level mobile and international marketing strategies.

Title: Founder & CEO
Affiliation: Rank-Mobile
Location: Colorado, USA
Contact:

Cindy Krum
Rank-Mobile.com
cindy.krum@rank-mobile.com
P.O. Box 13172, Denver, CO, 80201
Direct: 720-231-7277
IM/Twitter: Suzzicks
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Speaking
  • Tuesday 03/24/2009 16:30 - 17:30
  • SES Mobile 2009 / Getting Mobilized

  • Learn basic mobile marketing strategies that are attracting mobile traffic today. This session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track an integrated mobile marketing strategy.

    This session will help attendees understand how mobile marketing fits into the traditional and online marketing mix and determine what mobile marketing strategy is most appropriate for their business. It will provide tips for updating existing sites to work on a variety of mobile devices and will expose the major SEO mistakes that are being made by some of the top mobile marketing agencies.

    Attendees will walk away with a clear understanding of basic mobile SEO best practices including mobile site architecture, local and universal SEO tactics that work in a mobile application and how to author meta data that is compelling in mobile search results.

  • Tuesday 03/24/2009 10:30 - 11:30
  • SES Mobile 2009 / Meaningful SEO Metrics

  • As knowledge of SEO practices moves from the offices of the optimizers to the board room, the standard metrics used by the practitioners of this former dark art are straining under the weight of the all powerful bottom line. The days when upper management was impressed by subtle changes in Page Rank have been replaced by questions of LTV and ROI. As more resources are being dedicated to creating the perfectly optimized and keyword rich landing page, C-level executives are demanding proof of the return they are receiving from these resources.

    This panel will discuss a myriad of ways to move beyond Page Rank, indexed pages or linked sites and into metrics that can make you a hero and, better still, get your budget increased to a respectable level.

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