Amit Kumar

Amit brings to Dapper deep expertise in shipping new and complex products that tap into the latest technological trends, with wide- ranging experience across consumer/enterprise use cases, search/ networking sectors, and startup/Fortune 500 companies. Previously, he was responsible for opening up Yahoo! Web Search through SearchMonkey and laying the foundation for Semantic Web applications in Web Search.

Earlier at Yahoo!, he filed 15+ patents while managing publisher products like Site Explorer and Site Search. Amit has a long career in Search and Networking, including stints at Inktomi and Verity/ Autonomy.

Title: VP Product
Affiliation: Dapper
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Speaking
  • Wednesday 03/25/2009 14:15 - 15:30
  • SES Mobile 2009 / Search Becomes the Display OS

  • Search advertising, the onetime bastard stepchild of internet marketing which only five years ago barely existed, is now poised to double the spend of display advertising in 2009 (eMarketer). With the continued decline in Display performance, some people believe the only thing that will save Display advertising is making it more like Search. This session explores these leading edge ideas, technology and provides some early case studies the effectiveness of making Search the Operating System for Display. We will provide case study examples of the above and the amazing results achieved and ads that are not only search applications themselves but that can be purchased and targeted based on the keyword.