Matthew Liu

Matthew is the lead product manager on YouTube Sponsored Videos. In this role, he focuses on building an advertising platform that allows video creators — from the everyday user to a Fortune 500 advertiser — to reach people who are interested in their content, products, or services, with relevant videos. Previously, Matthew led numerous other projects at YouTube for advertising, content partnerships and rights management, and community engagement.

Matthew has a MS in Management Science & Engineering and a BS in Electrical Engineering from Stanford University.

Title: Product Manager
Affiliation: YouTube Sponsored Videos
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Speaking
  • Tuesday 03/24/2009 16:30 - 17:30
  • SES Mobile 2009 / Video SEO

  • According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views a year. This makes optimizing video for YouTube one of the biggest opportunities in the fast-changing and complex world of search. This session will look at how video search engine optimization (VSEO) has become the most important new use of search engine optimization today.