SES Mobile 2009

MONDAY, March 23, 2009

08:00 am
Workshop: Making Pay Per Click Pay -- Best Practices in Pay Per Click Advertising
08:00 am
Workshop: How to Create a Successful In-House SEO Program
08:00 am
Workshop: Search Engine Marketing Metrics & Myths
01:00 pm
Workshop: Corporate Blog Strategies: Blog Your Way to Success
01:00 pm
Workshop: Landing Page Testing Crash Course
01:00 pm
Workshop: Search Engine Optimization (SEO)

TUESDAY, March 24, 2009

09:00 am
Guy Kawasaki, Twitter as a Tool for Social Media
10:30 am
Meaningful SEO Metrics: Going Beyond the Numbers
10:30 am
First Timer's Guide to SES and SEM
10:30 am
Entrepreneurs and C-Suite Executives: A Fast-Track to Search Marketing Fluency
10:30 am
SEO: Where to Next
10:30 am
Searching for a Solution: The Impact of Today's Economy on the Search Landscape
11:45 am
Landing Page Testing & Tuning
11:45 am
Key Points in Launching a Global Website
11:45 am
Introduction to Search Engine Marketing
11:45 am
Survival of the Fittest 2.0
11:45 am
Thinking Outside of Your Website: Branding Without Borders
01:00 pm
Express Clinic: Search Usability Clinic
01:45 pm
Budget Migration: Going Digital Without Impacting Your Brand
01:45 pm
Pay Per Conversation
01:45 pm
Every Day, In Every Way: Search Marketing as a Business Activity
01:45 pm
Searchapalooza: Kick-Ass Apps Contest & Talking Search Beyond Google
01:45 pm
Beyond Googling: Where Will Your Customers Be Searching in Five Years?
02:00 pm
Express Clinic: Power PPC Advertising Clinic
03:00 pm
Express Clinic: CPA Optimization Station
03:00 pm
Universal and Blended Search Update
03:00 pm
Implementing an Effective Digital Corporate Governance Program
03:00 pm
The Imperative: Successful Site Architecture
03:00 pm
Advanced SEO Strategies: Integrating Analytics, Usability, Persuasion and Journalism
03:00 pm
Publishers & Agencies: New Business Models for Changing Times
04:30 pm
The Dozen Most Common Search Marketing Mistakes That CMOs Make
04:30 pm
Video Search Engine Optimization: 2009 and Beyond
04:30 pm
Pay-for-Performance: Winning Strategies for Advertisers and Agencies
04:30 pm
Extreme Makeover: Conversion Edition
04:30 pm
Getting Mobilized! Mobile Marketing Strategies

WEDNESDAY, March 25, 2009

09:00 am
Discover the Power of Linking: Link Building Basics
09:00 am
Lower Your Marketing Costs with Vertical Search
09:00 am
Search Advertising 101
09:00 am
Social Media Marketing for Brand Building
09:00 am
Small Voices, Big Impact: Social Media for the Little Guy
10:45 am
Preview the new AdWords interface
10:45 am
Pardon My Reach: A Snapshot of the Display Ad Marketplace
10:45 am
Keywords & Content: Search Marketing Foundations
10:45 am
Advanced B2B
10:45 am
Search on a Dime
12:00 pm
Express Clinic: Small Changes, Big Results
01:00 pm
The State of Search - A Maturing Marketplace or Poised for More Growth?
02:00 pm
Express Clinic: Your Baby Is Ugly - Landing Page Mini-Critiques
02:15 pm
Turning Simple Change into Big Profit
02:15 pm
Slash Your Search Budget: What Are Your Alternatives?
02:15 pm
Four Paths to Success in a Tough Travel Economy
02:15 pm
Harnessing the Social Graph
02:15 pm
Search Becomes the Display OS
03:00 pm
Express Clinic: Dave Naylor Search Marketing
04:00 pm
Small Business Case Studies
04:00 pm
8 Things You Aren't Doing That Will Boost Your SEM Results
04:00 pm
Dealing With Affiliates: A Roadmap to Success
04:00 pm
Maximizing Your Website's ROI
04:00 pm
Political Search: Preparing for Search in 2010

THURSDAY, March 26, 2009

09:00 am
John Gerzema, Author of The Brand Bubble
10:30 am
Extreme Makeover: Live Ad Copy & Continuity Clinic!
10:30 am
Advanced Keyword Research
10:30 am
Duplicate Content & Multiple Site Issues
10:30 am
An Update on Social Media Optimization
10:30 am
SEO Through Blogs & Feeds
12:45 pm
Brand & Reputation Management
12:45 pm
SEO Tools of the Trade: What's in YOUR Toolbox?
12:45 pm
4 Views of Social Media: Planning a Successful Social Media Strategy
12:45 pm
Advanced Paid Search Techniques
12:45 pm
News Search SEO
02:15 pm
Independent SEM/SEOs: Issues & Answers
02:15 pm
Extreme Makeover: Live Site Clinic!
02:15 pm
Google Website Optimizer: Radically Improve your Conversion Rate!
02:15 pm
Online Communities: A Bonanza of Content for Searchers and Search Engines
02:15 pm
Ads in a Quality Score World
03:45 pm
Extreme Makeover: Live Search Advertising Clinic!
03:45 pm
Privacy, Intellectual Property & Trademark Issues: What You Must Know
03:45 pm
Blogging for Business
03:45 pm
Don't Be Afraid of the Dark: Black Hat PPC Tactics
03:45 pm
The Importance of Usability and Accessibility in Search

FRIDAY, March 27, 2009

08:30 am
Workshop: SEO Training
08:30 am
Workshop: Web Analytics for Site Optimization