The move to a predominantly digital marketing strategy can be overwhelming. Migrating from staid traditional channels to the open waters of the web can be daunting – especially for companies that are unsure of how to properly measure search, display, email and social media. This session will arm you with the information you need to know about migrating budget to digital without impacting your brand awareness or the equity you have built up in your brand. Participants will learn from companies that have started moving significant resources away from TV, radio and print and into search, social, display and email. Lessons learned will be discussed as well as the metrics and tools need to gauge the success of a balanced digital marketing program.
