This session will analyze the metrics, usability and persuasion ability of three companies pre-selected for the session. The speakers will work with these companies to redesign a key page and then set up that redesign in an A/B test. This session will instruct you on how to identify the critical barriers to success on the sites selected and how this team of experts would go about fixing them in less that 48 hours. You’ll learn key things to look for, obstacles to avoid and the key considerations when optimizing your website for conversion.
