Pay-for-Performance: Winning Strategies for Advertisers and Agencies - March 24, 2009

Sutton North (16:30 - 17:30)

This panel will discuss winning compensation models for advertisers and agencies. Advertisers want to pay for success. They want sales, and nothing else matters. Regardless of SEO or PPC focus, agencies want to be compensated fairly for the quality of their work. They’re success oriented, and wish to be compensated based on the value they deliver. In these economically uncertain times, the bottom line is more in review than ever. Both advertisers and agencies need to examine new ways to earn revenue and be compensated. Industry experts will present winning business models which can benefit everyone.

Speakers

Ron Belanger

Ron Belanger is the Vice President of Agency Development for Yahoo!. He is responsible for bui... more…

Tom Cuthbert

Tom Cuthbert is president and CEO of Click Forensics and a leading i... more…

Brian Klais

Brian Klais is Executive Vice President and a principal at natural search marketing firm Netco... more…

Jonathan Scott

Jonny Scott is the Chief Operating Officer of Direct Traffic Media. Based in sunny Putney, sou... more…

Matt Van Wagner

Matt is a seasoned sales and marketing professional specializing in search engine marketing st... more…

Richard Zwicky

Richard has been involved in search marketing for 10 years, starting in the late 1990s. He sta... more…

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