Whether you’re a CMO – or someone who needs to educate, advise or influence one – the information shared in this session could be vital to your search marketing success. You’ll learn about the 12 most common strategic mistakes that companies make in their SEO and paid search initiatives and gain insight into these critically important concepts surrounding search marketing and its role within the entire marketing mix. A panel made up of senior level search marketers across a variety of industries, business models and company sizes will share their experiences, advice and perspective on these dozen critical mistakes, how to avoid them, and how understanding them can dramatically increase your search marketing results.
Speakers:
- Bill Muller
- Keith Dieruf
- Nancie Freitas
- Willie Fernandez
- Tom Tweedie
- Bob Myhal