Searching for a Solution: The Impact of Today's Economy on the Search Landscape - March 24, 2009

Sutton North (10:30 - 11:30)

The U.S. economy is in the midst of a recession, consumer spending is declining, and not even the brightest economic minds can pinpoint when things will begin to get better. Like most other industries, online search marketing has undoubtedly been impacted by the current economic environment.

Join comScore for a presentation of the current state of the U.S. online economy, with a particular focus on the search landscape. How is today’s economy impacting consumers’ online behavior? How is consumers’ use of search and comparison shopping sites changing in today’s economic climate? The presentation will include an in-depth analysis of consumers’ online behavior as well as insights from recent comScore research, helping search marketers gain a better understanding of what they can do to maximize their business during these challenging times.

Speakers

Jack Flanagan, Executive Vice President of comScore Inc., is responsible for the Media Metrix ... more…

Goodman is founder and President of Toronto-based Page Zero Media, a full service marketing ag... more…