• 17 users are following this session
• 17 attending this session
• Overall rating:

Your business probably spends a tremendous amount of time, resources, and capital on your website development and online advertising initiatives. Yet, for many organizations, the most challenging aspect is to retain visitors and convert them into buyers. Google’s web search engine has set a high bar for relevance, speed, and ease of use. Unfortunately, most sites don’t meet these high expectations: 85 percent of site searches don’t return what the user sought, and 80 percent of visitors will abandon a site if search functionality is poor (Jupiter Research).

To help maximize ROI, Google offers a variety of tools that website owners can leverage to. Join Google at this informative session to learn how you can better utilize Google Site Search to maximize the return on your website investment.

Speaker:
Alex Torres – Product Marketing Manager, Google Enterprise