Search Advertising 101 - March 25, 2009

Sutton South (09:00 - 10:15)

Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.

Speakers

Mona Elesseily

At Page Zero Media, Mona focuses on paid search strategy and conversion improvement. In her ca... more…

Mark Jackson

Mark Jackson joined the interactive marketing fray in early 2000. His journey began with Lycos... more…

Jay Sears

Sears is an EVP at ContextWeb, creators of the online advertising ex... more…

Matt Van Wagner

Matt is a seasoned sales and marketing professional specializing in search engine marketing st... more…

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