The current economic recession calls for radical measures to control marketing spend and make it as cost effective as possible. The last downturn a decade ago saw the emergence of Google’s pay-for-performance model as the preeminent way to advertise online cost-effectively. Now that keyword advertising on general search engines has become mainstream, marketers must look elsewhere for untapped opportunities where there is less competition for attention. Vertical search engines provide this opportunity. Vertical search category leaders – such as in travel, shopping and classifieds – have seen an explosion in traffic but are relatively unexploited by advertisers. Attend this session to find out what vertical search engines are doing for marketers in this recession that Google did for them in the last.
